![]() ![]() We had a lot of new retailers reach out fairly quickly, and they're still coming out a lot more than they may have been. business, we're doing a lot of business across the border now," Bourbouhakis said. "Definitely in Canada, as well. (Kris Ketonen/CBC)Īnd business-wise, the exposure to millions of Hot Ones watchers certainly helped, as well. "We did see a lot of consistent, positive feedback."Īl Bourbouhakis, co-owner of Thunder Bay's Heartbeat Hot Sauce Company, says business increased after the company's red habanero sauce appeared on the sixth season of the Youtube show Hot Ones. "People's mouths weren't completely exhausted from all the different sauces by the time they ate ours," he said. Heartbeat found itself in the second position in the show's hot sauce lineup, something Bourbouhakis said was advantageous. "We actually headed out on a long sales trip to southern Ontario, and just after we left, we got a call saying 'okay, you've been picked for the show, there's going to be a reveal in three weeks from now,' basically just get ready to get slammed," he said. Bourbouhakis then found out that customers were being asked to vote on which of the three sauces in the subscription box would be included on season six of Hot Ones. hush-hush as to what might be coming up on it."īut that's not all. "They hadn't mentioned anything about that, as the show's very. "And then, we discovered shortly after that this box they were referring to was a Hot Ones box," he said. ![]() Heartbeat Hot Sauce began appearing on Heatonist shelves in February, and then Bourbouhakis was told Heatonist wanted to include the red habanero in its hot sauce subscription box. "We spent several months going through the process of getting approved by the FDA and all that kind of stuff to be able to do business in the U.S.," Bourbouhakis said. Heatonist curates the sauces featured on Hot Ones, he said. "Just to be in that kind of a spotlight as such a young business was very, very exciting."īourbouhakis said the opportunity came after the Brooklyn-based hot sauce shop Heatonist reached out to Heartbeat Hot Sauce last year about carrying their products. "We were all big fans of the show before we know anything about us being on there, kinda hoping like 'maybe one day, if we're really lucky, we'll get to get on there,'" he said. "It was a little surreal," said Al Bourbouhakis, co-owner of Heartbeat Hot Sauce company alongside Nancy Shaw. ![]()
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